Mamitas Hard Seltzer Branding & Packaging

Working with liquor brand giant Phusion Projects, we created the brand, packaging, and experiential activations for Mamitas. Their first ready-to-drink seltzer made with real tequila.

Competitive Review

As our very first step in the process we looked at the competition on the shelf. There was a sea of all white packaging mimicking what had already been working in the seltzer category. By selecting and showing off the bold colors of the tropics we popped off the shelf unlike any other product in the game.

The Logo

Taking direct inspiration from tequilas main ingredient, we used the agave plant to create a crown that sits atop the bold Mamitas stamp.