Kribi Coffee Marketing

Collaborating closely with Kribi Coffee, we created dynamic multi-channel marketing campaigns, strategic partnerships (CoffeeCon & Frank Lloyd Wright) and successfully launched Kribi's first canned ready to drink product.

Marketing Strategy

With vibrant branding, a strong community focus, and a comprehensive multi-channel campaign (including social media, influencers, email marketing, in-store ads, press releases, news coverage, direct mail, and more) We established Kribi as a coffee authority and family-friendly brand, distinguishing them from cold corporate competitors. This strategy drew 700+ attendees to the flagship’s grand opening, including Starbucks co-founder Zev Siegl, the Chamber of Commerce, and the media, propelling the flagship as the brand's top performer from day one.

Social Media

By conducting A/B testing on social media posts, teaming up with influencers, and working closely with local community accounts, we extended the community and family-oriented approach to the brand's social media. This initiative not only helped us fine-tune the social media strategy but also led to a remarkable 983.33% increase in engagement. Furthermore, the efforts contributed to a substantial boost in Kribi's follower count, doubling within just three months.

Brand Partnerships

To expand the brand's authority, awareness, and customer base, we formed significant partnerships with Chicagoland institutions, including CoffeeCon, where the founder hailed Kribi as “The Best Coffee,” on WGN9 and the Frank Lloyd Wright Trust, designating Kribi as the official food and beverage stop on their architectural tour, with over 90,000 annual visitors.

Launch of Kribi Canned Coffee

Extensive market research revealed a clear desire among the target demographic, which includes consumers without a coffee maker, for the chance to savor Kribi's coffee at home. In response, we introduced a ready-to-drink canned version of Kribi’s top-selling coffee. Fondly referred to as “The Coffee For When You Don't Feel Like Making Coffee.”