Kribi Coffee Company Marketing
Kribi Coffee Marketing
Collaborating closely with Kribi Coffee, we created dynamic multi-channel marketing campaigns, strategic partnerships (CoffeeCon & Frank Lloyd Wright) and successfully launched Kribi's first canned ready to drink product.
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Kribi Coffee was transitioning from a small local coffee shop into a multi-location, wholesale, private label, and online sales powerhouse. In this role, the primary focus was on revenue growth, implementing long-term marketing strategies, and building a capable team to meet the demands of the expanding business.
The journey began with spearheading the opening campaign for Kribi's flagship location. This comprehensive marketing initiative included social media, influencer collaborations, email marketing, in-store advertising, press releases, news coverage, and direct mail campaigns. The launch event drew over 700 attendees, including Starbucks co-founder Zev Siegl and the media, establishing the flagship store as the most profitable location.
Following this success, the social media presence was streamlined through A/B testing, resulting in a staggering 983.33% increase in engagement and a doubled follower count within three months.
Subsequently, the email marketing strategy was revamped to provide meaningful touch points to customers about promotions and events, resulting in a 150% boost in customer purchases on major occasions, such as National Coffee Day.
To ensure seamless execution, I implemented a company-wide project management system which included an entire year's content calendar, covering all marketing channels, allowing each department to excel in their role in the collective mission to increase revenue.
To extend the brand's influence and reach, we fostered impactful partnerships with prominent Chicagoland institutions. These included CoffeeCon, where the founder celebrated Kribi as “The Best Coffee” on WGN9, and the Frank Lloyd Wright Trust, designating Kribi's flagship location as an official stop on their architectural tours. This strategic collaboration is poised to introduce a remarkable 90,000 tour guests annually to the Kribi food and beverage experience.
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Marketing Strategy, Social Media Marketing, Email Marketing, Paid & Earned Media, Partnerships, Event Production, Brand Strategy, Market Research, Web Development, Can & Packaging Art Direction.
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Marketing Director, Art Director, Strategist.
Marketing Strategy
With vibrant branding, a strong community focus, and a comprehensive multi-channel campaign (including social media, influencers, email marketing, in-store ads, press releases, news coverage, direct mail, and more) We established Kribi as a coffee authority and family-friendly brand, distinguishing them from cold corporate competitors. This strategy drew 700+ attendees to the flagship’s grand opening, including Starbucks co-founder Zev Siegl, the Chamber of Commerce, and the media, propelling the flagship as the brand's top performer from day one.
Social Media
By conducting A/B testing on social media posts, teaming up with influencers, and working closely with local community accounts, we extended the community and family-oriented approach to the brand's social media. This initiative not only helped us fine-tune the social media strategy but also led to a remarkable 983.33% increase in engagement. Furthermore, the efforts contributed to a substantial boost in Kribi's follower count, doubling within just three months.
Brand Partnerships
To expand the brand's authority, awareness, and customer base, we formed significant partnerships with Chicagoland institutions, including CoffeeCon, where the founder hailed Kribi as “The Best Coffee,” on WGN9 and the Frank Lloyd Wright Trust, designating Kribi as the official food and beverage stop on their architectural tour, with over 90,000 annual visitors.
Launch of Kribi Canned Coffee
Extensive market research revealed a clear desire among the target demographic, which includes consumers without a coffee maker, for the chance to savor Kribi's coffee at home. In response, we introduced a ready-to-drink canned version of Kribi’s top-selling coffee. Fondly referred to as “The Coffee For When You Don't Feel Like Making Coffee.”
