Hennessy NBA All-Star Experience
Hennessy NBA All-Star Experience
Design Hennessy’s NBA All-Star weekend branded party hosted at the Old Chicago Post Office.
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Create a uniquely Hennessy experience that connects with the target demographics culture and aesthetic.
Hennessy’s aesthetic as “the most civilized spirit” can be seen throughout the entire activation from the minimal stage logo design to the black and gold text on the invitations. As the attendees arrive they enter through a tunnel reminiscent of the player’s tunnel at a sporting arena.
After checking in, the guests walk into the event flanked on either side by neon NBA signs, this was chosen to set the vibe of the evening and create an instagramable photo op. In addition to the neon I designed a branded Hennessy step and repeat backdrop to allow attendees to take photos in Hennessy red carpet style. In this entryway to get the party started, the guests receive their first custom Hennessy cocktail.
The venue decor featured leather throughout, connecting to the flavor profile of Hennessy. The event and all VIP rooms had custom branded pillows, napkins, trays, drinks, and even branded ice cubes. My goal was no matter where you looked, or took a photo, the entire experience was clearly branded Hennessy.
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Event Design, Way Finding, Marketing Materials
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Designer
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