Number Project Brand Identity
Number Project Brand Identity
Number Project is an event and experiential marketing agency whose entire mission revolves around the simple notion of “collecting experiences”. Owner Kevin Conroy Smith hired and tasked the assignment to build the companies brand identity, strategy, voice, and sales materials from the ground up. The Goal? Simplify Number Project’s value propositions to clients to create clear and effective marketing.
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Number Project started because they wanted to stop wandering through life on autopilot. To have a life worth living they believe that you needed to be in the active pursuit of making memories. Collecting experiences that they could look back on, not with regret, but with excitement and joy.
We simplified this message and created copy that was easy and simple for all clients to understand. “We design events you want to go to” became the companies clear and direct message that allowed the company to thrive as a start up hit revenue goals of $8 Million in 2020.
As the companies sole Designer for the past 5 years I designed every touchpoint ranging from marketing, sales, operations, creative, socials, etc. In addition to this I designed every client deliverable stretching from experiential, wayfinding, signage and environmental graphics, packaging, books, menus, presentations, lighting, exhibitions, brand identities, data visualizations, websites, interiors, and campaigns.
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Brand Identity, Strategy, Website, Templated Marketing Materials, Photo & Video Style
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Strategist, Art Director
Identity
The Number Project logo is bold and creative, mirroring the studio’s culture to reliably create unique unforgettable experiences.
The logo is representative of the vehicle Number Project is for actively pursuing experiences and numbering each along the way.
Sales Materials & Templates
With every interaction Number Project’s Account Managers are always putting together presentations to help their clients follow along in the event and experience process. I produced a series of extremely easy to use templated presentations that allows the non-designers to present their info in a high quality fast to update way.
For all of the companies products and topics that are commonly spoken about, I created a large library of sales decks that are able to be sent with no customization needed by the team.
